AI that analyses what the camera sees — composition, framing, emotional arc, hook strength — and delivers structured intelligence directly into your Avid bins.
On most productions, editors spend the first day or two watching rushes before they can cut anything. Not because they're slow. Because there's no other way to understand what you have.
That orientation work is not editing. It's data processing. It costs two days per episode, every project, on every production that runs it.
We built a different approach.
Not transcript analysis. Visual and aural intelligence extracted from the footage itself.
Shot scale, framing, rule of thirds, visual complexity
Static, pan, track, handheld intensity classification
Detection, position, gaze direction, coverage percentage
Opening strength scoring, first-frame impact, pattern interrupts
Clarity, noise floor, emotional register, speech pace
Sentiment mapping across the clip timeline with valence tracking
Completion rate indicators, replay potential, drop-off points
Spoken content structure, persuasion framework, key phrases
12 categories: genre, mood, style, narrative structure, use case
From rushes to populated Avid bins in minutes, not days.
Upload rushes or submit via URL. The pipeline accepts any production format.
The Decode Engine processes every clip across nine dimensions — visual, aural, structural, and predictive.
An ALE file with 11 custom metadata columns imports directly to Avid. The columns appear in the bin the same way any logged metadata does — except it took minutes to generate, not days.
No new software for your editors to learn. No change to your Avid project structure. Additional export formats available: AAF, EDL, FCPXML, OTIO, AVB — for non-Avid workflows.
On a 10-episode series at broadcast editorial rates, that is approximately £10,000-£20,000 in recovered editorial time per series.
Cost: £1,500-£2,500 in orientation work per episode. Intelligence lives in a spreadsheet or the editor's head.
The editor is cutting by mid-morning. Analysis persists in the bin permanently — searchable six months later when a re-edit is commissioned.
Avid is the primary integration with deep bin metadata support. All major NLEs supported via standard interchange formats.
Factual, documentary, drama series. Reduce orientation time across your production slate.
Multi-project throughput with consistent metadata standards across all your bays.
Independent documentary, branded content, advertising. Intelligence that persists across the life of the project.
We come from production. We built what we always wanted as producers — AI that reads footage the way a skilled assistant would, then puts that intelligence exactly where you need it.
Run the platform on one episode. Real rushes. Your Avid setup. Compare what your editors receive with what they would have had to build themselves.
Tell us your production type, typical shooting ratio, and current edit setup. We respond within 24 hours.