Lancashire.
Care, in their words.
Lancashire County Council is changing how it delivers adult social care through its Living Better Lives in Lancashire programme. Through EY, the council asked us for an animated film that shows residents what good care can look like: warm and hopeful, and careful with a sensitive subject. We made Models of Care with the client inside the production all the way through.
- Client
- Lancashire County Council
- Commissioned through
- EY
- Sector
- Adult social care
- Year
- 2026
- Film
- Models of Care
- Format
- Animated film, flat 2D
- Delivered
- Widescreen, vertical and five social cut-downs
Hopeful.
And accurate.
The film shows how better-joined-up support can change an ordinary day for people who draw on care. It had to work for residents, families and staff, and it had to be accurate about how the service really works.
The client in the room.
Claude in the edit.
The story came from the people who deliver care, and every stage went back to them before the next one started. One of their answers said: “I don’t think we open on someone. I think we open on a map.” So the film opens on a map.
- 01
The hub
A private site for the project holds the plan, the characters, the script and every cut. Lancashire’s was live before there was a script.
- 02
Listen
We record our calls, and the hub asks the questions a writers’ room would ask. The council answered all 46, in their own words.
- 03
Script
Sixteen beats and three lives. The council rewrote lines themselves, and the narrator’s voice is theirs, sent to us through the hub.
- 04
Storyboard
Sixteen beats became 77 planned shots. The council gave notes on the story while changes were still cheap.
- 05
Generate
A style based on the council’s own brand illustration. 72 shots in one day.
- 06
Edit and review
A small panel inside Premiere Pro lets Claude, an AI model, assemble the first cuts. Then our director takes over, with Claude alongside, working on a copy. The council pins notes to exact moments in each cut.
Five versions.
Ten days.
When a review call asked for a change of music under one line, our director chose the new cue, Claude placed it and rebalanced the mix, and the new version was in the hub that night. We delivered the film widescreen, vertical and as five social cut-downs. A second film, for the council’s workforce, may follow.
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